Since I first tried on a VR headset in 2015 and realised that I didn’t have to just watch a scene, I could live it, I saw the vast potential of emerging media for storytelling. I’ve since spent a large portion of my time invested in creating immersive experiences that people give a flying damn about. The experiences I’ve created over the last decade range from high-end immersive live action content including Coldplay’s first full length immersive concert, the first Apple TV Originals series for the Vision Pro, Adventure, to the world’s first multi-sensory augmented reality narrative game, Time Detectives, to the multiple award-winning immersive installation, Fly for British Airways centenary. I’ve directed immersive projects for leading entertainment, commercial and social impact brands including Apple TV, Meta, British Airways, Disney+ and the United Nations.
I’ve creatively led large cross-disciplinary international teams ranging from 20 to 100 people. My work has been recognised at numerous international Film Festivals including SXSW, Tribeca, Cannes and Venice.
I work best in that sweet spot where strategic creative direction meets hands-on execution.
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